Posted by & filed under Ethics, Financial Reporting and Analysis, Marketing & Strategy.

Description: Heroes to Zeroes – that’s the message of the sign carried by Gig Workers United’s Brice Sopher during a demonstration by Uber and Lyft drivers at Toronto’s Nathan Phillips Square, part of a coordinated Valentine’s Day effort in Canada, America, and the United Kingdom. The workers are looking for better wages and benefits following RideFairTO’s study indicating drivers were making an average of $6.37 per hour versus the Ontario’s $16.55 minimum wage requirement. Uber appeared unconcerned about the action, noting “these types of events have rarely had any impact on trips, prices or driver availability . . . because the vast majority of drivers are satisfied.”

Date:  February 15, 2024



Discussion points:

1) How many of you and your classmates are users of these gig services?

2) Do you think that this knowledge of the $6.37 average wage will impact your use of these services in the future?

3) Page 3-69 of Wiley’s Financial Accounting: Tools for Business Decision-Making has a short financial reporting case on Uber Technologies (see CT 3.3). Divide into small groups in your classroom to take on this case.

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