Posted by & filed under e-Commerce.

Description: There are a few YouTube stars who are making it rich, like the gamer Daniel Middleton who raked in about $16.5 million in the previous year. But most contributors are far away from big riches. Professor Mathias Bartl from Germany determined that reaching over a million views a month in the most viewed channels on YouTube would bring in $16,000 (or less) per year in ad revenue. Things are similar over at Spotify and Apple Music, where 1% of the songs count for over 85% of the streaming. In other words, if you are a superstar, you’re doing just fine.

Date: March 1, 2018



1) Are you a regular watcher on YouTube? Which content producers are your favourites? Did any of them make the Forbes list discussed in the article?

2) What surprised you about this article?

3) On page 466 of Wiley’s  Core Concepts of Accounting Information Systems , you can read about the phenomenon of click fraud. If you were charged with preventing click fraud for a service like YouTube or Spotify, what controls could you put in place to prevent or detect the problem?

Posted by & filed under Marketing & Strategy, Sustainable Development.

Description: Dutch upscale supermarket Ekoplaza has introduced a plastics-free aisle. You can find your grocery items wrapped in cardboard or paper, or packaged in metal or glass, but you won’t find any plastic in one aisle. The grocery chain wants to expand this program to all of its stores in face of the notion that only 9% of the plastic produced has been recycled. With much of it ending up in the oceans, NPO A Plastic Planet added that this was “a landmark moment for the global fight against plastic pollution.” Something needs to be done before the volume of plastic in our oceans exceeds the volume of fish.

Date: February 28, 2018



1) Check out your food inventory at home. What percentage of your food items are stored in plastic?

2) From a strategic basis, what may have prompted Ekoplaza to take this decision?

3) In chapter 1 of Wiley’s  Auditing: A Practical Approach, Moroney et al discuss the emerging area of corporate social responsibility (CSR)  assurance. If you were an auditor approached by a store such as Ekoplaza for a CSR engagement, what would be some of your key questions in determining whether or not to accept the engagement?

Posted by & filed under Canadian Government.

Description: It can’t be good news any time a bond-rating agency downgrades your outlook from “stable” to “negative.” But that is exactly what happened this past week as the Dominion Bond Rating Service (DBRS) provided its opinion on the current state of the Province of New Brunswick’s financial situation. With an aging population requiring health services, and a threat of young, educated citizens heading elsewhere in Canada, the province obviously has significant challenges. One thing relatively sure is that with interest rates rising and debt status facing a downgrade, the Province’s debt service costs will impose a significant constraint on the government’s options.

Date: March 1, 2018



1) How will a downgrade in debt status affect a government’s budget?

2) What do you think would happen if the Province of New Brunswick defaulted on its debt?

3) You can read about DBRS’s rating scale for debt on page 543 of Wiley’s Financial Accounting: Tools for Business Decision Making, Where does New Brunswick fit in this scale? Where does your home province fit?

Posted by & filed under Canadian Economy.

Description: Canadians appear to be split down the middle regarding who is right regarding the pipeline dispute between Alberta and British Columbia. When BC’s government threatened to slow down the progress on the Kinder-Morgan pipeline by launching additional study on environmental impacts, Alberta struck back with threats to block British Columbia’s wine sales in Alberta stores. You don’t let our oil through, we won’t buy your wine. Tit for tat. By the end of the week though, the heated talk seemed to be winding down, a welcome deescalation.

Date: February 22, 2018



1) Have you been following the oil/wine fight? Which side are you on?

2) What are some of the key issues involved for the Canadian economy?

3) On page 655 of Wiley’s  Financial Accounting: Tools for Business Decision Making, we read about Suncor’s purchase of an additional stake in the oil sands company, Syncrude, in early 2016. Do you think the management would have made this decision today, given the pipeline controversy?

Posted by & filed under Accounting Careers.

Description: And in another poll, along comes the sobering news that many Canadians are carrying mortgages into retirement. Roughly 25% of those between 55 and 80 seem to have some form of debt.  A Toronto financial planner states “it suggests that a large percentage of the population either doesn’t think about retirement much or doesn’t think about it at all.” In other scary news for those heading towards retirement, roughly 25% of those between 20 and 64, and still in the workforce, were dipping into their retirement savings to help get through the present day.

Date: February 24, 2018



1) What did you think of this story? Does it surprise you?

2) Would you be interested in a career in personal financial planning

3) How soon after you graduate do you think you will start saving for retirement?

Posted by & filed under Corporate Strategy, Student life.

Description: A recent survey indicates that 28 % of Canadians spend two hours or more on their smartphones each day. The rate jumps to approximately 50% for users between 18 and 34. Investors and others are urging phone makers – like giants Apple and Samsung – to do more to address the subject of smartphone addiction.

Date: February 23, 2018



1) How much do you use your smartphone each day? Have you ever tried to reduce the time you spend on it?

2) Apple and Samsung, as well as other tech giants, seem to be in a strange situation. They obviously want to encourage users to spend time on their products. But at the same time they are drawing negative attention regarding this so-called smartphone addiction. What might be some strategic responses to these two conflicting pressures?

3) In chapter 14 of Wiley’s  Financial Accounting: Tools for Business Decision Making, you can read about Apple’s gross profit margin and its connection to share price (see page 786). Check out more recent statistics on gross profit margin and share price to see if the relationship continues.

Posted by & filed under Corporate Strategy.

Description: Westjet Airlines, known for innovation in the industry, is entering the ultra low cost carrier (ULCC) by introducing its subsidiary Swoop. Come June 2018, you will be able to fly this new airline with the hot-pink Swoop logo for only $69 between Hamilton and Winnipeg. Don’t expect any frills though. You will pay for snacks and drinks. And you’ll feel an even tighter squeeze on your legroom as Swoop reduces that space to cram more seats into the aircraft.

Date: February 13, 2018



1) As a student, does the arrival of ULCCs make you rethink your travel plans?

2) What would be some of the key strategic issues an airline would face in starting up a ULCC?

3) In chapter 9 of Wiley’s  Financial Accounting: Tools for Business Decision Making, you can read about Westjet’s strategy for acquiring aircraft. According to that chapter opening vignette, Westjet leases about 30% of its aircraft fleet. Why would the airline choose to lease some aircraft and purchase the rest outright? Do you think Swoop will lease its planes or buy them?

Posted by & filed under Canadian governments.

Description: The competition was tight with a number of dubious entries. But the new $8.2 million skating rink on Parliament Hill took the top spot in the Canadian Taxpayers Federation’s annual awards for federal government waste. This outdoor rink – a mere stone’s throw from the world’s longest skating rink, the Rideau Canal – works out to about $53 per skater. Ouch! In the provincial government contest, Ontario’s choice to borrow money to keep power rates artificially low “won” over New Brunswick’s $63.4 million failed bailout of Atcon construction.


Date: February 14, 2018


1) Have you ever experienced an incident of government waste? What did you see?

2) Do you think that an award for some of these big scandals helps to prevent further government waste?

3) What account would something like the Parliament Hill rink show up in? Could you find it easily in the financial statements or would it take some special digging?


Posted by & filed under Marketing & Strategy, Student life.

Description: After rising to a total of approximately 20% of book sales three years ago, digital book sales are dropping. Despite the stories of the disappearance of print media, digital sales are now down to about 15% of total book sales. Print seems to be hanging on just fine in the face of the digital onslaught. Maybe it’s the texture and the feel. Perhaps people like seeing them on a bookshelf. Maybe it’s the ability to highlight your textbook with your favourite colour of ink. For whatever reason, books are not dead.

Date: February 16, 2018



1) Were you surprised to see that digital book sales are dropping?

2) As a student, are you using both digital and print versions of textbooks? Which do you prefer? Why?

3) In Wiley’s  Financial Accounting: Tools for Business Decision Making, page 86, BE 2-5, you can read about the current ratio of Indigo Books and Music. If you assume Indigo has experienced a similar decline in sales of e-books, and it has replaced that loss with sales of physical books, what impact might this have on Indigo’s current ratio?

Posted by & filed under e-Commerce, Ethics.

Description: After years of losses, Twitter has finally posted a quarterly profit. New tools that have helped to keep users online longer could be behind the recent success. This is definitely better news for Twitter than all the 2017 talk of how Russian bots may have infiltrated the social media platform and influenced the 2016 US election.

Date: February 08, 2018



1) Were you surprised to see that this was the first time Twitter has recorded a profit?

2) Why do you think that some of the big social media players like Twitter and Snapchat have such a difficult time turning a profit?

3) In Wiley’s  Financial Accounting: Tools for Business Decision Making, page 422, you can read of how debt collectors sometimes set up fake profiles on social media like Twitter to link with debtors . Do you think debt collectors should be allowed to employ this strategy in trying to collect accounts receivable?