Canadian retailers are pulling out more stops this year to lure bargain hunters on Black Friday, but the promotional blitz may not reap the bottom line rewards many stores are hoping for. From B.C. to the Atlantic Provinces, malls are opening before sunrise as the U.S. shopping phenomenon pegged to the day after American Thanksgiving makes further… Read more »
Posts Categorized: Marketing & Strategy
The Marketing Genius of Steve Jobs
When you look at his vast technical accomplishments, it’s easy to forget he was a great marketer. As a matter of fact, Apple co-founder Steve Wozniak said that marketing was Jobs’ greatest skill. Today, we look at his boldness as a marketer, how and where it first showed itself in his early 20s, his offer… Read more »
Late to the party, Hortons finally unveils cup sleeve
In the fall of 1993, a struggling realtor in Oregon named Jay Sorensen patented a cup sleeve. He’d been driving his daughter to school, coffee in hand, and burned himself. He figured there had to be a better way. Battle with Starbucks He got into a battle with Starbucks, which later came up with a… Read more »
5 Canadian consumer trends to shape the future of retail
Canadians consumers are increasingly looking for healthy and locally made products, according to a new study from the Business Development Bank of Canada that identifies five trends shaping consumer behaviour. A BDC study just released looks at the increasing importance of the internet in decision-making, with half of consumers conducting an online search prior to… Read more »
BlackBerry takeover offer buys company time
Fairfax Financial-led consortium offering $9 US for each BlackBerry share Fairfax Financial chairman and CEO Prem Watsa speaks at the company’s annual general meeting in Toronto in April 2013. A takeover is necessary to give battered BlackBerry the time it needs to get itself back in order, company watchers say. On Monday, BlackBerry said a consortium… Read more »
China Offers Opportunities and Challenges for Canadian Companies
International Business Opportunities in China: A new survey by the Asia Pacific Foundation (APF) of Canada highlights the opportunities and challenges Canadian companies face while doing business in China. APF Canada, a Vancouver-based non-profit think tank on Canada-Asia relations, launched the survey examining how Canadian companies perform in the world’s most populous country as… Read more »
PepsiCo follows Coca-Cola with custom drink machines
Marketing Strategy Coke vs. Pepsi PepsiCo says it plans to start testing a new fountain machine at restaurants that lets people create a variety of flavor combinations, such as strawberry Mountain Dew. The test follows Coca-Cola’s introduction in 2009 of its Freestyle machine, which also lets customers touch a screen to pick from a… Read more »
Burnley Understanding Financial Accounting, 3rd Canadian Edition
Kimmel Financial Accounting, 8th Canadian Edition
Weygandt Accounting Principles, 9th Canadian Edition
Kimmel Survey of Accounting, 2nd Edition
Kieso Intermediate Accounting, 13th Canadian Edition
Weygandt Managerial Accounting, 6th Canadian Edition
Farmer Cost Accounting, 1st Edition
Savage Accounting Information Systems, 1st Edition